Who you loyal to? is a short spoken word film, expressing the thoughts and feelings of a freelance creative. As a freelancer myself, I am always conflicted with my purpose as a creative. This short film comes from the perspective of my subconscious speaking to myself questioning if I am I doing for myself, others or the money.
The branding was used throughout the whole use of the promotion as the logo, title card, posters, end credits and flyer for private and public screenings.
