The Friendly Wellbeing Company is a conceptual pharmaceutical brand designed to provide holistic mental health support directly through an app. The platform allows users to track their medical records and view real-time health data — including heart rate, calories burned, and more when connected to fitness tracking devices. Users can also access online therapy and medical appointments with professionals worldwide, who are able to prescribe medication that can be conveniently picked up from a local designated pharmacy.
The brand identity was inspired by the idea of a brain scan of someone experiencing mental health challenges — reflecting an internal look into wellbeing. I chose a calming and soothing color palette to create a sense of ease and reassurance for users navigating the app. Additionally, the use of a predominantly lowercase typeface helps to foster a friendly and approachable tone, making the brand feel warm, supportive, and human-centered.
