I was commissioned to develop the brand identity for Capital Radio presenter Lydia Rodford’s new series, "Gigs On The Go" — a show where up-and-coming musicians perform live while riding in her Peugeot Taxi, bringing audiences a gig on the move.
For the visual identity, I took inspiration from retro microphones and incorporated a wire element shaped like the River Thames, creating a subtle yet distinctive graphic unique to the series. The result is a design that feels fresh and playful while reflecting the energy and spontaneity of live music on the go.
